Can your printer keep up

with the speed of business?

Tata Motors

Tata Motors (formerly known as Tata Electronic and Locomotive Company – TELCO) is part of India’s largest business house. Tata Motors is of the first Indian automotive companies to manufacture an indigenously designed truck, and later passenger car, without any foreign collaboration. Since its introduction, Tata Motors Passenger Car Business Unit has evolved into India’s largest automobile company with revenues of $7.2 billion USD in 2006-2007.

The Problem

As the company grew, it began to experience challenges related to the dispatch of parts from its spare parts warehouse to regional warehouses and business partners. The cost of inventory was skyrocketing and shipments were being delayed due to slow processing. Additionally, Tata Motors began to discover the proliferation of counterfeit parts in the marketplace. With multiple locations, but a centralized SAP software solution already in place, Tata Motors needed a barcoding alternative that would integrate well with SAP to solve its immediate problems while scaling for future company growth.

Our Solution

The Printronix Auto ID team worked with Tata Motors to create a barcoding print solution that would solve these immediate needs. As such, Printronix recommended an industrial thermal barcode printer to increase the label throughput and reduce label processing time.

To support efforts against spare-part counterfeiting, our team deployed a  four-inch barcode printer with the ability to produce smaller custom labels.

The Results

Leveraging a couple of different printers models, the Printronix team helped Tata Motors design labels that would seamlessly integrate with the company’s existing SAP databases.

Using Printronix thermal printers, Tata Motors Passenger Car Business Unit has increased the speed at which it is filling spare part orders for regional warehouses and its business partners.

*Printer photos may not represent the exact model used in Customer Success Story

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