Read our interview with Dana Barberis of TSC Printronix Auto ID based out of our Southern California office as we spotlight employees that have a positive impact on our products, services, and customers.

Staff: How long have you worked for TSC Printronix Auto ID?

Dana Barberis: I’ve been with TSC Printronix Auto ID for three years, but I’ve been in the industry much longer. Prior to joining the company, I worked at Printronix LLC for nineteen years, so I brought a lot of industry and thermal barcode labeling experience with me.

Staff: What is your position at the company?

DB: I am a Senior Inside Sales Account Manager supporting the West and Central United States, along with several Enterprise Accounts. I have known many of my customers for over fifteen years, so they seem more like friends than just customers. In addition to working with customers, I support the regional and national sales managers in my region.

On average, I am on the phone six or more hours a day. Resellers contact me with questions on everything from products and services to pricing. If I am unable to answer a question, I refer the inquiry to experts within the company and respond back to the customer on the same day. I occasionally visit customers at their facility to gain a clearer understanding of what specific requirements are needed for their application. This firsthand view allows us to recommend a solution more effectively. It also gives us an opportunity to assess their service needs and make recommendations. I enjoy meeting face-to-face with a customer, it’s great to put a face to the name. Plus, I feel I am able to walk away with a better understanding of their needs.

When end-users contact the company, their questions are a little different. I listen to their needs, recommend possible barcode labeling solutions and ultimately put them in contact with a Power Partner in the area who is familiar with their industry. I use my knowledge of labeling products and familiarity with our resellers to ensure that every customer has a positive experience and finds a qualified installation company to work with.

Staff: What do you like best about working for TSC Printronix Auto ID?

DB: That is an easy question. I enjoy working with our customers. For me work is personal. I always put my customers first and knowing that I helped them makes my day. I also appreciate the quality of our products and integrity of the company. I would not want to work for a company that I could not be proud of. I feel very fortunate to be a part of the TSC Printronix Auto ID team.

Staff: What is the nicest thing a customer has ever said to you?

DB: My customers are great people to work with and they say nice things all the time. Just recently a customer told me that I helped them grow their business. That meant a lot to me. I try to go above and beyond every day and it is nice to hear positive feedback.

Staff: What is something people do not know about you?

DB: I love the water. I lived in Hawaii for a few years then moved back to Southern California and have lived near the beach ever since. I also love to jet ski and go boating on the Colorado River in Arizona.  My other interest is cars. I enjoy going to drag races and vintage car shows with my boyfriend.

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